Legal
Advertising Disclosure
Last updated: May 2025
Pixelpaw is committed to transparency about how this website generates revenue and how advertising relationships may influence the content you see. This page explains our advertising practices clearly and honestly, in compliance with FTC guidelines and applicable consumer protection regulations.
1. Affiliate relationships
This website may participate in affiliate marketing programs. This means that if you click certain links and make a purchase or sign up for a service, Pixelpaw may receive a commission at no additional cost to you.
Participation: We may be enrolled in affiliate programs run by software tools, marketplaces, or platforms relevant to indie game development and pixel art workflows.
Commission-based links: Affiliate links are tracked by cookies or referral codes. Clicking such a link does not increase the price you pay — the commission comes from the merchant's side.
Recommendation policy: We only recommend tools or services we genuinely consider worth mentioning. Affiliate relationships do not determine our editorial opinions, though they may influence which products we choose to write about.
Transparency: Pages containing affiliate links will include a disclosure notice near the relevant content.
2. Sponsored content
Occasionally, Pixelpaw may publish content that has been created in partnership with a brand or sponsor. All such content will be clearly labeled.
Identification: Any page or post that is paid for or sponsored will carry a visible label such as "Sponsored," "In partnership with," or equivalent phrasing.
Editorial independence: Sponsors do not have the right to control or pre-approve the final content. Our assessments and opinions remain our own.
Brand partnerships: If Pixelpaw enters a longer-term content partnership with a company, this will be disclosed on the relevant pages and in our disclosure policy.
Content authenticity: We do not publish misleading content on behalf of sponsors. Factual accuracy and genuine relevance to our audience remain the standard for everything published here.
3. Third-party advertising
This website may display advertisements served by third-party networks. These networks operate independently and have their own data practices.
Ad networks: Advertising may be delivered by platforms such as Google Ads or similar display networks.
Behavioural targeting: Third-party advertisers may use cookies to serve ads relevant to your interests based on browsing activity across sites. This is only active if you have consented to advertising cookies.
Cookie usage: Ad personalisation relies on cookies set by the third-party network, not by Pixelpaw directly. See our Cookie Policy for details.
Ad personalisation: Personalised ads match content to your inferred interests. Non-personalised ads may still be shown based on context rather than user data.
4. User rights and controls
You have meaningful options when it comes to how advertising interacts with your browsing experience.
Manage preferences: Use our cookie settings page to enable or disable advertising cookies at any time.
Opt-out of ad personalisation: You can opt out of personalised advertising via the ad network's own settings (e.g., Google's Ad Settings) or through industry opt-out tools such as the NAI opt-out page.
Data collection: Advertising cookies collect data such as ad interactions and estimated demographics. This data is held by the ad platform, not by Pixelpaw.
Privacy rights: Depending on your location, you may have rights under GDPR, CCPA, or similar regulations to access, correct, or delete data held by advertising platforms. Contact those platforms directly to exercise those rights.
Questions about how advertising works on this site? Reach out to us.